Should My Wannabe Content Creator Pal Stop Exploiting Me for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we make together can get us: an opening. I know not all people enjoys being on camera, but often spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a short video now and then would be fun for her. Innovation flourishes in partnership, and having my friend around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I value our friendship deeply and want to avoid content creation to come between us. I am ready to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everybody. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Sherry Miller
Sherry Miller

A software engineer and tech writer passionate about AI ethics and open-source projects.